Hai Followers, Warm Welcome to the blog, Top 4 SEO Ranking Factors Key Impacting on Google. Too simple, ON-PAGE/OFF-PAGE TECHNICAL and METRICS factors. Only 4 Factors, No to 200/300 factors. In SEO factors, all factors are important to rank better in search engines, so, Don’t neglect any factors. Each factor had its own weightage in the SEO.
I am adding more & more on the SEO expert side. But the basic, some of the top 4 SEO Ranking Factors key Impacting on Google not yet covered. So, I would like to give a bit an outline of the Top 4 SEO Ranking Factors key Impacting on Google. Let’s GET IN!!!
Search Engine – Spider crawls the web by visiting pages, add an optimized page to their index and when people search, the search engine shows the best result. The complexity algorithm in the search engine decides the content’s displaying order. This process will be the algorithm of the search engines always irrespective of their minor updates.
So, don’t be HEADACHE, considering two hundred or three hundred factors impacting on google to rank in search engine. Too simple, only three factors.
On-Page Technical Factors,
Off-Page Technical Factors,
On-Page Metrics Factors,
Off-Page Metrics Factors.
Let’s GET IN!!! Top 4 SEO Ranking Factors Key Impacting on Google. Cheers!!! Enjoy, Don’t forget to ask questions!!!
Top 4 SEO Ranking Factors Key Impacting on Google
There are a lot of blogs shared about the SEO ranking methodology which impacts in google. Here I will explain to you in very simple. Only the top 4 SEO ranking factors key impacting on google to be considered for ranking in search engine.
On-Page Technical Factors
On-Page Technical Factors is Optimizing the code and content inside the website/domain. Considering On-Page SEO Factors, Website/Domain Factors or Page Factors, irrespectively most important factors are
Keyword presence in URL, Title, Meta Description, Image alt-text, Sub-Headings, and Content is important for On-Page SEO. URL, Title, and Meta Description are 3 major values for search engines and as well as an audience to reach your site. Since these 3 factors are the displayable factors in the search engine and make decisions to the right audience in a very short time frame to reach your site. Navigational, Informational, Investigational & Transactional are the major keys considering these 6 factors in the On-Page SEO. Let us see, one by one, in a short informative way.
Keyword presence in URL: Keyword must be in URL to rank better and it must be static. Content must be unique to that URL. Maximum of 4 clicks to reach the URL of any page. For URL, the character shouldn’t exceed 90 characters. Always the page URL must be in sitemaps file if its periodically, well and good.
Keyword presence in title: Keyword phrases in the page title or post title is the very first thing in the search engine to determine the content relevancy in searches to navigate. Maximum of 60 characters which include a number. Positive or negative sentimental word, power word, including a number in the title, will be an added plus to rank better in SEO.
Keyword presence in meta description: Keyword phrases in the meta description and on top of the content with informative and investigation content maximum of 160 characters, will take the decision to click your link in the search engine and bring the audience to your site. So give importance to this meta description, as alike keyword, since it affects in SERPs.
Keyword presence in subheadings: Define subheadings in a decent manner, no character restriction, consider keyword phrases, and not keyword stuffing.
Content disciplines: In all my way, I express “CONTENT IS KING”. Length or word count, breakups or paragraphs, and Table of content are some of the major keys, considering the content discipline. No character restriction. Increase in good quality character, better chance to rank in the top of a search engine, and no to keyword stuffing, keyword phrases allowed. May heard a term, KEYWORD DENSITY is the content word count and multiple keyword phrases present in the article.
Also, it includes the style, type, format, angle, depth, and accuracy. Content must be quality, worthy, supply-demand, and eager to link it. Content quality competes and stands out from the crowds in the search engine. High quality, unique, and useful content make the audience to bookmark it. Content must be comprehensive and logical. In SEO, Both QUALITY and QUANTITY matters. Go for quality and not for quantity, fails in case of SEO.
Keyword presence in image alt-tags: Keyword phrases in image alt-tags shows the relevancy of the image to the main content. This will make the reader/audience to enjoy the visual understanding of the article.
Internal/Outbound Links: Internal link is building a link inside the website, a maximum of 4 clicks to reach the URL of any page by referring or continuation of an article to fulfill theme. Giving the audience to read some other related quality content on your page, which builds your site authority to your audience.
An Outbound link is building a link outside the website, which might be no-follow/do-follow, referring to some others, which might be articles or products, based on the theme of the referring domain, which will increase the authority of your domain and must be relevant to your content.
Schema Markup: Finally Schema markup, is code for creating structured data for a website that allows a search engine to recognize the website. For example, Author information of a website or post, considered as better schema markup. Don’t confuse with rich snippets, will give clarity on off-page factors.
Almost completed 50% of the top 4 seo ranking factors key impacting on google. Yes!!! You are RIGHT!!! 50% of top 4 seo ranking factors key impacting on google. Since on-page technical factors cover 50% of seo ranking factors key impacting on google.
Off-Page Technical Factors
Off-Page Technical Factors actions outside of your website, which majorly not degrade the ranking, but help to improve your page ranking in search engine very well, which includes link building, backlinking, authority building, social signals etc.
Link building: No good or bad content, if it not linked. Search engine will not show interest to rank, as a result, you won’t drive traffic. An inbound link is called a backlink for the referring domain. It must be from a reliable source and high domain authority site, which must be relevant to your content.
Social Signals: One of the important metrics in the Off-Page Factors. Social signals are nothing but social sharing in social media platforms. Make your content/page, easily sharable to social media platforms. Yes!!! As you think like Facebook, Twitter, LinkedIn, Pinterest, etc. There is a link between social shares and search engine ranking on social networks.
More social shares bring more traffic and likely to build a backlink, so its not a direct ranking factor, but its an indirect ranking factor. Include sharing buttons of social networks like me to bring the audience and easily sharable to increase traffic to your site. Always, SHARING IS CARING!!!
Site Info: NAP ( Name, Address and Phone Number), Social media platform listing, Submitting in local/international directories as a backlink will increase the reputation and trustworthiness in the search engine. Trusting a site by the search engine is a considerable factor to shows the site to the audience/searcher. Apart, Business listings, customer reviews, optimize for local search are some of the factors to be considered in the metrics factors of SEO.
Almost completed 75% of the top 4 SEO ranking factors key impacting on google. Yes!!! You are RIGHT!!! 75% of top 4 SEO ranking factors key impacting on google. Since off-page technical factors cover 25% of seo ranking factors key impacting on google.
On-Page Metrics Factors
On-Page Metrics Factors are IP Blocking, Redirect, Site Up-Time, Server Location, Rich Snippets, SSL, Site Security, Multi-Device Ready, Privacy, Crawling (robot.txt and sitemap.xml).
Hosting Metrics: The hosting provider doesn’t restrict/block search engine crawlers IP. Whenever the page is not reachable, corresponding proper redirection required. Site up-time and server location are the most considerable factor. All this will affect the traffic of the website.
Rich Snippets: Many of the analysts bit in confusion both schema markup and rich snippets are the same or different. The right answer is, both are different. In simple rich snippet comes under off-page metrics to review about the product/blog in a website and the same displayed in the search engine. Rich Snippet increases your CTR and decreases your bounce rate.
Site Security: Site Security refers to HTTPS encryption have SSL certificate that creates a secure connection and acts as a extra protection layer between website and user
Crawling (robot.txt and sitemap.xml): Crawlable allows a search engine to audit a website and review its content, so that the search engine can determine, what the site is about and how sound your site looks. Two major things in crawlable are robot.txt and sitemap.xml. Robot.txt allows search engines to access the page or ignore it. Submitting a sitemap in search engine allows a search engine to crawl, index, and show when people search the best result.
Multi-Device Ready: It includes three things, browser, devices, and speed. The website/page must be accessible in all browsers, in all devices irrespective of the device screen size and as many aware, about the page loading speed. This will increase the user experience and help to rank better in search engine.
Privacy Page: Irrespective of the website, by default, terms and conditions/privacy page/disclosure on each page, will increase E-A-T ( Expertise – Authority – Trust Worthy).
Almost completed 90% of the top 4 SEO ranking factors key impacting on google. Yes!!! You are RIGHT!!! 90% of the top 4 SEO ranking factors key impacting on google. Since on-page metrics factors cover 15% of seo ranking factors key impacting on google.
Off-Page Metrics Factors
Off-Page Metrics Factors are Domain Age, Analytics, Search Console, etc, I don’t want to drag this topic long. Because it not a technical factor, its a metric factor. All these terms are various from search engine to search engine. Just here, I will give you some clarity on basic terms like CTR, Bounce Rate and Dwell Time.
Domain Age: In off-page metrics, this domain age create the trust on the site and only one factor which impact in SEO.
Analytics and Search Console: Both analytics and search console differ from search engine to search engine in terms only, but in case of operations, it’s all same. Analytics will explain about the audience, acquisition and behavior. In audience, you could able to learn about the active users, demographics, interest, behaviors and technology. In acquisition, you will learn about the traffic from different source of medium like organic or social or referral or campaign etc. Behavior is nothing but a measurable metrics of the site like content, speed, search etc.
CTR is nothing but the entry to your site from the search engine after the search result displayed. Low CTR decreases the site rating and high CTR increase the site rating.
Bounce Rate is the time taken by the audience from search results to your page, and back to search results, also impact majorly in search engines. High Bounce Rate is decreasing the site rating and Low Bounce Rate is increasing the site rating.
Dwell Time nothing but the time spent by the audience after arrived. An increase in dwell time increases the value of the site and a decrease in dwell time decreases the value of the site, in terms of all means, respectively.
Not almost, it’s completed 100% of the top 4 SEO ranking factors key impacting on google. Yes!!! You are RIGHT!!! 100% of top 4 SEO ranking factors key impacting on google. Since off-page metrics factors cover 10% of SEO ranking factors key impacting on google.
Hope, instead of confusing, you may got very clear picture on Top 4 SEO Ranking Factors Key Impacting on Google. Some of our top blogs for you related to SEO,
Thanking you for completing, Top 4 SEO Ranking Factors Key Impacting on Google.
The END!!! to Top 4 SEO Ranking Factors Key Impacting on Google!!!